ASICS running shoes - because your feet should be worth it

Running shoes are undoubtedly the most important element of any running kit. After all, they have to be able to withstand a lot of wear and tear and at the same time cushion the strain on your musculoskeletal system to protect your body from injuries and signs of wear and tear. What's more, running shoes should transfer power perfectly and, ideally, allow you to glide over the running track as if you were walking on air.

This is why choosing the right running shoe is so important and why ASICS has been one of the leading and most popular manufacturers of running shoes for years. Because the experts from Japan have understood exactly what is important to us runners: a successful mix of functionality, quality and design. Regardless of whether you run occasionally in your free time or are very ambitious: ASICS offers the right running shoe for every type of runner and every requirement.

ASICS - a healthy mind lives in a healthy body

ASICS was founded in 1949 in the Japanese city of Kobe by Kihachiro Onitsuka under the name "Onitsuka" and has long since developed into a world-famous brand. Driven by the conviction that sport can change lives, his goal was nothing less than to create the perfectly fitted sports shoe. The Japanese man wanted to help sports enthusiasts all over the world to achieve their personal goals in a healthy way and have even more fun exercising with the best equipment.

The company was given its current name ASICS in 1977 in the course of a merger with two other sports companies. The name is made up of the first letters of the Latin phrase "Anima Sana in Corpore Sano", which means "A healthy mind in a healthy body". ASICS soon began to expand its product portfolio and produce high-quality, functional running clothing that also impresses across the board in terms of design.

Over the years, ASICS has continued to differentiate its running shoe range in order to meet the various individual requirements for the ideal running shoe. Because of course it makes a difference whether you are running on the road, on open terrain or on the tartan track. Different running styles also play a role, as do many other factors. Accordingly, ASICS offers an extensive and versatile selection of running shoes.

ASICS offers the right running shoes for every type of runner

ASICS offers running shoes equipped with the latest technologies that are suitable for different running styles and different terrains. This means that every running shoe from ASICS is perfectly tailored to the respective requirements and offers runners the best possible support. For the sake of clarity, the sporting goods manufacturer divides its running shoes into the following categories:

- Allround - with the subcategories neutral and stability

- Trail - with the subcategories neutral and stability

- Competition

The all-rounders and trail runners from ASICS are each divided into the sub-categories of neutral and stability. Neutral shoes have a sole construction without additional guidance or support elements and therefore promote a comparatively natural running style. Stability shoes, on the other hand, stabilize the foot and prevent it from bending inwards too much. If you are an overpronator, you should give stability shoes a try.

Natural running feeling with ASICS neutral shoes

ASICS has many different neutral shoes in its portfolio, which includes all-round shoes as well as trail running shoes. With ASICS neutral running shoes, most or all of the cushioning is in the heel. They are usually lighter and have a curved or semi-curved shape to ensure unbeatable comfort mile after mile. Key collections in this category include the legendary Nimbus, Cumulus, Excite and Pulse series, as well as the equally popular ASICS Novablast and Dynablast, which are available as both all-rounders and competition shoes.

Run safely with stability shoes from ASICS

Stability shoes from ASICS offer the right mix of cushioning and durability for overpronators while providing exceptional shock absorption. A clear sign that you are probably an overpronator is excessive wear on the inside of your running shoes.

If this is more worn than the outside, you should definitely consider purchasing stability shoes. ASICS also has a wide range of products that offer your feet the support and balance they need thanks to decades of experience and special technologies. The most important series of ASICS stability shoes include the Kayano, GT 1000 and GT 2000.

Run faster with ASICS competition shoes

For all professionals and running enthusiasts who want to continuously increase their performance and speed, ASICS has a range of competition shoes that allow you to easily kick into high gear. To do this, the shoe needs to be lightweight but still offer sufficient cushioning and support so that you run comfortably and stably over the entire distance.

The high-performance, rounded sole in the forefoot area provides additional propulsion, while the breathable mesh upper keeps you cool even on hot days. Noosa Tri and Magic Speed are among the most popular competition shoes from ASICS, but the successful Novablast series is also available for competitors.

Safely through the terrain - ASICS trail running shoes

If you frequently run off the beaten track, you need special running shoes that offer you the necessary stability and stability on uneven terrain. For those who are looking for a bit of adventure when running, ASCIS has launched various trail runners on the market so that you can really let off steam off-road. The Sonoma and Trabucco series offer the right combination of stability and comfort for adventurous runs through nature.

What do GTX, GS, Lite-Show and co. mean?

Many running shoes from ASICS have additional designations such as GTX, GS or Lite-Show alongside the name of the respective collection. But what are they all about? We would like to briefly explain this here:

- GTX is short for GORE-TEX, which means that these ASICS running shoes are equipped with breathable, windproof, water-repellent material.

- GS stands for Grade School and refers to the ASICS models specially developed for children.

- TR is the abbreviation for trail running and is used for reinforced all-rounders from ASICS that are suitable for easy off-road running.

- Lite-Show running shoes from ASICS are equipped with reflective elements so that you are clearly visible even in poor visibility conditions.

A head start through technology

Over the past four decades, ASICS has invested heavily in research and development to integrate the most advanced technologies into its running shoes. At the ASICS Sports Institute of Science (ISS), founded specifically for this purpose in 1985, developers work together with running professionals to develop the latest technologies for running shoes that are even better adapted to varying individual requirements. The result is special technologies for more cushioning and bounce, support and stability, as well as lightness and speed.

Die wichtigsten ASICS-Technologien wollen wir Dir hier kurz vorstellen:

• Bei der ASICS GEL-Technologie wird auf Silikon basierendes Gel strategisch dort platziert, wo es am besten wirkt. ASICS Gel erhöht die Stoßdämpfung im Fersen- und vorderen Fußbereich, ermöglicht ein möglichst sanftes Abrollen und gewährleistet maximalen Komfort.
• Für besseren Halt und erhöhte Stabilität hat ASICS die TRUSSTIC-Technologie Auf Basis zweier carbonverstärkter Schichten bietet diese Technologie adaptiven Halt und weichere Übergänge auf Langstreckenläufen. Die TRUSSTIC-Technologie reduziert den lokalen Druck, indem sich die Sohle bei normalen Laufbedingungen biegt, aber steif wird, wenn der Fuß zu stark abrollt, entsprechend dem Gelände, auf dem Du läufst.
• Die ASICS FlyteFoam Lyte-Technologie bringt extrem leichte und reaktionsfreudige Laufschuhe hervor, damit Du die notwendige Kraft und Ausdauer für lange Läufe erhältst. Die Kombination aus leichtem, weniger dichtem Schaumstoff und Nanofasern macht den Laufschuh stabiler und langlebiger bei gleichbleibend hohem Komfort auch auf langen Strecken.

ASICS running shoes at Running-Point

No matter whether you like running in the city, competing in races or are drawn to the great outdoors: With running shoes from ASICS, you are always in the fast lane. And here, in our online store for passionate runners, we have a fantastic selection of ASICS running shoes for women, men and children in all popular sizes and in many great colors and designs.

From timeless classics to the latest models, you will find exactly the right ASICS running shoe for you at Running-Point. By the way, we'll cover the delivery costs for purchases over £99 and thanks to our 30 days money-back promise, you can try out your new running shoes from ASICS in the comfort of your own home. If you don't like them, simply send them back to us. And now we hope you enjoy browsing and have even more fun running in ASICS running shoes!